It has the all makings of a riveting Hollywood disaster movie, but unfortunately, it’s true. Our oceans are saturated with toxic plastic, causing devastating rippling effects throughout the entire marine ecosystem.

The facts are alarmingly staggering.

The North Pacific Gyre is a swirling vortex of ocean currents which has gathered tons of plastic debris known as The Garbage Patch. First discovered by American oceanographer Charles Moore in 1997, scientists have estimated that the area of this plastic soup is now about 20 times bigger than Vancouver Island and 30 meters deep. If nothing is done, this vortex of trash is predicted to double in size over the next decade.

Overwhelming numbers of marine life and seabirds (turtles, whales, dolphins, seals, albatross etc.) are dying as they mistake this garbage for food. Water samples taken from this area contain 6 times more plastic particles than plankton because much of this debris photodegrades into smaller fragments. Millions of tonnes of tiny sea creatures ingest these particles along with zooplankton, and the entire food chain becomes contaminated. The seafood ends up on our dinner tables and play havoc with our health.

To learn more about this dire situation, read the article in this week’s edition of the Vancouver Georgia Straight:
http://www.straight.com/article-157369/waves-disaster?rotator=1

You can also watch this clip from ‘The Synthetic Sea’ produced by the Algalita Marine Research Foundation Marine in 2001.

For more information, go to http://www.algalita.org/

So, what can we do?

Finding solutions to this monumental catastrophe seem like a daunting, if not impossible task.

A good place to begin is to refuse to use plastic bags. Did you know that over one million plastic bags are globally consumed per minute? We can prevent these from ending up in our oceans by using bio-degradable bags for garbage and cloth bags (or bags made from recycled soda bottles) for shopping. For occasions when the use of plastic is unavoidable, simply recycle.

So the next time we prepare that delicious, omega 3 fatty acid rich fish, we might think twice before tossing out the plastic it was wrapped in.

..a world where everyone has clean water
…a world where no one is hungry
…a world where everyone is empowered
to live their purpose and create sustained abundance
…a world of WIN-WIN-WIN

Think this is just silly idealism? Maybe it’s time to re-think this possibility.

What if there was a way to connect with others to help you nurture your passion and brilliance, to live your true purpose and help others do the same—AND provide measurable humanitarian support—all while creating sustained abundance for yourself and others?

There is a way. It’s called HUB.

Humanity Unites Brilliance – Where We Connect to Change Our World

HUB is a new model for business and humanitarian living that connects people and organizations to magnify our positive impact on the planet and utilize our extraordinary power allowing our brilliance to shine. This new paradigm moves all of us from survival to self-empowerment to sustained abundance.

Catch the vision. Be the change. Discover how. www.illuminate.hubhub.org

Learn more about this amazing organization:
www.illuminate.hubhub.org

Wondering what’s up with the frog on the keyboard?

Before you start thinking we’ve completely lost it and question what other anomalies are going to show up like maybe random dancing mice, there is a logical reason for the little croaker.

Because we’re passionate about sustainability we’ve taken a new direction by pouring our energy into writing copy for businesses that are dedicated to supporting people and the planet. And who better to represent the dire situation of our mother earth, than our endangered little friend?

So, we added a touch of character to match our personality and will soon be retiring our laid back serene all blue theme. Still a work in progress, so the new site is slowing emerging with the previous design intact.

One Planet—One Humanity

We’re going green because we feel it’s the right thing to do. Given the state of our planet, if we don’t do something and quick, we won’t be worrying about much else.

If your business is socially or environmentally responsible, let us help you get that message out.

(Besides, we think Kermit is really cute too.)